Privacy Policy

AI Calorie Scanner & Counter

Last updated: 27/08/2026

Your privacy matters. This Privacy Policy explains how AI Calorie Scanner & Counter — operated by ST PURRFECT APPS DEVELOPMENT LIMITED — handles information when you use the app. By continuing to use the app, you accept the practices described here. Questions about your data can always be sent to connect@purrfectappsltd.com.

1. What This Policy Covers

This policy applies to everyone who uses the app. It explains what happens to a photograph of a meal, what stays on your phone, what technical information reaches us automatically, and what choices you have over all of it.

2. Photographs of Meals

When you photograph a meal, that picture is sent to our recognition service so the food in it can be identified and its calories estimated. The image exists there for the length of that request and is deleted once the estimate has come back to your phone. We keep no gallery of your meals and no archive of what you have eaten.

Scanning is one way to add a meal, not the only one. Everything in the app can be added by hand instead — searched from the food list, adjusted by portion, or created as your own item. If you would rather no photograph left your phone at all, use manual entry and none will.

3. Your Diary Stays on the Device

The diary itself is written to the app on your phone: what you added, to which meal, the portion you set, and the numbers that came back. Foods you create yourself are saved the same way. There is no account and nothing to sign into, and no copy of the diary exists on our side. Clearing an entry removes it, and removing the app removes the lot.

What a person eats can say something about their health, so the diary is treated as information that deserves care. Keeping it on the device rather than on a server is the plainest way to do that.

4. Permissions

Camera — so a meal can be photographed. Photo library — when you would rather use a picture you already have; only the file you pick is opened, and nothing around it is read.

Both can be changed in iOS Settings at any time. The app simply stops offering that way of adding a meal, and manual entry keeps working.

5. Information You Provide

Writing to support puts your email address and the text of your message in front of us. Both exist for one reason — so somebody can read the problem and reply to it.

Payment details never reach us. Purchases and subscriptions are handled by Apple through the App Store.

6. Technical Information

Some technical information is collected automatically so the app can be kept working: device type, iOS version, app version, country, crash reports, and general usage events such as which screens are opened. None of it carries the contents of your diary or the pictures you scanned.

7. Advertising Identifier and Tracking

iOS asks you first before anything is tied to the advertising identifier. Say no and the app behaves identically — nothing is withheld, nothing is limited, and the question is not asked again. The answer can be changed later under Settings → Privacy & Security → Tracking.

Where permission is given, attribution signals help us understand which campaign an install came from. They are never connected to your diary or to a photograph.

8. Sharing with Partners

We work with a small number of providers that help run the app. Each receives only what its job requires, and none of them is given your diary.

Services we currently use:

  • Our recognition service: identifies the food in a photograph and returns an estimate
  • Apple App Store: payments and subscriptions
  • Adapty: subscription and purchase management
  • Firebase (Google): crash reports and diagnostics
  • Adjust: install and campaign attribution

These services have their own privacy policies, which we encourage you to review:

We update this list as necessary. Write to us any time if you have questions about any of these partners.

We do not sell your information, and we do not hand it to anyone for their own marketing.

9. How We Use Information

Information is used to run the app, produce the estimate you asked for, keep subscriptions working, find and fix faults, understand which parts of the app people actually use, and measure where installs come from. Anonymised and aggregated figures may be used for analysis, but never in a form that would identify you.

10. Legal Basis

Where a legal ground has to be named, three apply here. Running the app you installed and answering the requests you make is contractual necessity. Keeping the thing stable, secure and worth using rests on interests of ours that we consider legitimate and that do not override yours. Anything tied to the advertising identifier rests on the permission you gave through the iOS prompt, and lasts only as long as that permission does.

11. How We Protect Information

Transmission between the app and our recognition service is encrypted, access is limited to what running the service requires, and we work only with providers that meet reasonable security standards. No app or system is completely secure, and using the app means accepting that some residual risk is inherent in sending anything over the internet.

12. Retention

A photograph is gone from the recognition service once the estimate has been returned. Support correspondence is kept only while it is useful for handling the request. Diagnostic and analytical records are kept in aggregated or anonymised form while they help us understand reliability, and are then deleted.

13. Your Rights and Choices

Depending on where you live, you may ask to see the information connected with your installation, to have it corrected or erased, to limit how it is used, to object to a particular use, or to withdraw a permission you gave earlier. You may also ask for a copy of that information in a portable, machine-readable form.

Because there is no account and no copy of your diary on our side, such requests usually concern technical and subscription records rather than anything you ate.

If you are in the European Economic Area, the United Kingdom, or another place with a data protection authority, you are entitled to complain to it about how your information has been handled. We would rather hear from you first and put things right, but that route is yours regardless.

Requests go to connect@purrfectappsltd.com.

14. International Processing

Some providers operate outside your country, so technical information may be handled elsewhere. Where the law requires it, such transfers rely on recognised safeguards.

15. Children

The app carries a 12+ rating in the App Store and is not built for anyone younger. We do not knowingly gather personal information from a child below that age. If you believe one has provided it, write to us and it will be removed.

16. Changes to This Policy

This Policy is refreshed when the app changes in a way that affects it. The date at the top always marks the version in force.

Contact Information

connect@purrfectappsltd.com

We'll do our best to respond promptly and clearly.